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Marketing Management

Deskripsi

???? Belajar & praktek 140+ materi tentang Marketing Management, Brand Strategy, Copywriting, Social Media, Campaign, Facebook Ads, Google Ads, TikTok Ads, SEO, CRM dan Influencer Marketing.? Testimoni Tutor:"Materi ini saya rancang dari 10 tahun lebih berkecimpung di multinational marketing agency dan tech companies. Terstruktur dan sesuai standar industri terkini. Yuk mulai menyelami materinya!" - Ryan Dwana, Business Director at Initiative - Global Media Agency.

Diskusi



Materi eLearning


Marketing Introduction
7
Kuis
Pre-Test Marketing Introduction
00:00:00
Video
Introduction to Marketing
00:04:00
Video
Marketing Mix
00:03:00
Video
4C Diamonds
00:09:00
Video
SWOT Analysis
00:02:00
Video
Case Study
00:11:00
Kuis
Post-Test Marketing Introduction
00:00:00
Branding Introduction
7
Kuis
Pre-Test Branding Introduction
00:00:00
Video
Introduction to Branding
00:03:00
Video
Brand Equity Model
00:05:00
Video
Growing Brand and Building a Positioning
00:05:00
Video
Emotion and Insight
00:05:00
Video
Case Study
00:07:00
Kuis
Post-Test Branding Introduction
00:00:00
Brand Positioning Introduction
8
Kuis
Pre-Test Brand Positioning Introduction
00:00:00
Video
Introduction to Brand Positioning
00:02:00
Video
Importance of Brand Positioning Part 1
00:03:00
Video
Importance of Brand Positioning Part 2
00:03:00
Video
Importance of Brand Positioning Part 3
00:04:00
Video
Build a Strong Brand Positioning
00:06:00
Video
Case Study
00:10:00
Kuis
Post-Test Brand Positioning Introduction
00:00:00
Finding the Brand Benefit
6
Kuis
Pre-Test Finding the Brand Benefit
00:00:00
Video
Finding The Brand Benefit for Customer
00:05:00
Video
Functional Benefit And Emontional Benefit Part - 1
00:06:00
Video
Functional Benefit And Emontional Benefit Part - 2
00:04:00
Video
Case Study
00:05:00
Kuis
Post-Test Finding the Brand Benefit
00:00:00
Consumer & Audience Insight
6
Kuis
Pre-Test Consumer & Audience Insight
00:00:00
Video
Consumer and Audience Persona
00:03:00
Video
Understanding Your Consumer
00:05:00
Video
Passion Points and Pain Points
00:09:00
Video
Case Study
00:09:00
Kuis
Post-Test Consumer & Audience Insight
00:00:00
Content Marketing
4
Kuis
Pre-Test Content Marketing
00:00:00
Video
Content Marketing Principles
00:10:00
Video
Content Marketing Strategy
00:15:00
Kuis
Post-Test Content Marketing
00:00:00
Campaign & Media Planning
8
Kuis
Pre-Test Campaign & Media Planning
00:00:00
Video
Campaign and Media Planning
00:05:00
Video
Objective
00:04:00
Video
Message
00:04:00
Video
Channel
00:04:00
Video
KPI
00:02:00
Video
Case Study
00:08:00
Kuis
Post-Test Campaign & Media Planning
00:00:00
Creative Brief and Briefing Process
4
Kuis
Pre-Test Creative Brief and Briefing Process
00:00:00
Video
Principles of Creative Brief
00:10:00
Video
Creative Brief Guidelines
00:11:00
Kuis
Post-Test Creative Brief and Briefing Process
00:00:00
Assessing Marketing Materials
6
Kuis
Pre-Test Assessing Marketing Materials
00:00:00
Video
How to Assess Creative Works
00:03:00
Video
Creative Works Guideline
00:03:00
Video
A.B.C.D.E
00:09:00
Video
Case Study
00:08:00
Kuis
Post-Test Assessing Marketing Materials
00:00:00
Creating Integrated Marketing Plan
5
Kuis
Pre-Test Creating Integrated Marketing Plan
00:00:00
Video
Integrated Marketing Plan - Part 1
00:07:00
Video
Integrated Marketing Plan - Part 2
00:05:00
Video
Integrated Marketing Plan - Part 3
00:07:00
Kuis
Post-Test Creating Integrated Marketing Plan
00:00:00
Brand & Creative Strategy
5
Kuis
Pre-Test Brand & Creative Strategy
00:00:00
Video
Brand Positioning Part 1
00:06:00
Video
Brand Positioning Part 2
00:08:00
Video
Brand Positioning Part 3
00:10:00
Kuis
Post-Test Brand & Creative Strategy
00:00:00
Brand Campaign Touchpoints
6
Kuis
Pre-Test Brand Campaign Touchpoints
00:00:00
Video
Case Study: Brand Campaign Touchpoints
00:03:00
Video
Tofu (Top Of Funnel)
00:02:00
Video
Mofu (Middel Of Funnel)
00:02:00
Video
Bofu (Bottom Of Funnel)
00:06:00
Kuis
Post-Test Brand Campaign Touchpoints
00:00:00

Koleksi

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Marketing Management

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Creative Copywriting

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Social Media Marketing

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Campaign and Media Planning

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Facebook Ads

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TikTok Ads

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Google Ads

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Influencer and Community Marketing

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Google Analytics

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search-engine-optimization

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Informasi Koleksi

  • Jumlah Terjual0
  • SKUMYSK24.001
  • PemateriTeam MySkill
  • Jenjang Umum
Tidak Ada Sample Produk

  • Sewa 1 Bulan

    Rp.90.500

  • Sewa 3 Bulan

    Rp.136.000

  • Sewa 6 Bulan

    Rp.204.000

  • Sewa 12 Bulan

    Rp.305.500
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